Automated Lead Follow-Up · Part of the Pathway platform
Follow up with every lead, automatically.
Most leads don't buy on the first touch — and most contractors never follow up more than once. Every new lead that comes in gets an automatic text-and-email sequence that keeps working until they book or reply.
You stay on the tools. The system does the chasing, so no lead goes cold because you were busy on a job.
The sequence, running on its own
Text — “Hi Karen, thanks for reaching out to Dave's! When works for a quick look?”
SentNo reply — follow-up text scheduled
QueuedEmail — “Still want that estimate? We've got this week open.”
SentKaren replied — sequence stopped
BookedWhat the lead sees
How it works, start to finish.
01
Lead comes in
Someone fills out your form, calls and misses you, or replies to a campaign. The sequence triggers instantly.
02
First touch in seconds
An automatic text goes out right away while your business is still top of mind.
03
It keeps following up
If they don't reply, more texts and emails go out on a schedule — no effort from you.
04
You take over warm
When they respond, it lands in your inbox and the automation stops. You close the job.
Seconds
From new lead to first follow-up — before they move on to the next contractor.
Automatic, every lead
Every lead
Gets the full sequence, not the one follow-up most contractors manage on a good day.
Never falls through
1 inbox
Every reply lands in your Pathway inbox — answer from your phone when you're free.
Works with Phone & Inbox
Common questions.
More questions? Read the full FAQStop losing leads to silence.
A free 20-minute call. See the follow-up sequences live before you commit.