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Review Automation · Part of the Pathway platform

5-star reviews on autopilot.

Every contractor knows more reviews means more jobs. But asking is awkward, easy to forget, and rarely consistent. Our automated review funnel does it for you — sending the right message at the right time.

You never ask anyone yourself. The system texts the customer a direct link after each job, follows up once if needed, and stops the moment they review.

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Zero asks

You never request a review yourself

Auto-text after every job

Triggered by job completion or payment.

Google + Facebook requests

Direct links — no searching required.

2-step follow-up sequence

Gentle nudge if no review after 3 days.

Review notifications in your inbox

You hear about every new review instantly.

Negative feedback routed privately

Bad experiences are handled before they hit Google.

Monthly review count report

Track your rating and volume over time.

Step 1 · The request

Job marked complete · 4:52 PM

Thanks for choosing Dave's Heating & Air, Karen! If we did a good job, would you leave us a quick review? pathway.reviews/daves
Of course! You guys were great.

Step 2 · The review

★★★★★

“Fast, professional, and cleaned up after the job. Wouldn't call anyone else.”

Karen M. · posted to Google

If they're unhappy

Negative sentiment routes to a private feedback form instead of Google — you hear about it first and make it right.

Private feedback received

How it works, start to finish.

01

Job complete

You mark a job done (or it triggers automatically from a payment). The sequence starts.

02

First text sent

A personal-feeling text goes to the customer with a direct link to your Google review page.

03

Follow-up if needed

If they don't review within 3 days, a second message goes out automatically. No spam — just a nudge.

04

Review posted

You get a notification. Your rating goes up. You didn't do anything.

2 texts

The full sequence per customer — a request and one gentle follow-up. Never spam.

Stops automatically once they review

Direct

Customers tap one link straight to your Google review page. No searching, no friction.

Google and Facebook supported

Private

Unhappy customers get routed to a private feedback form before they ever reach Google.

You handle it before it's public

Common questions.

More questions? Read the full FAQ

No. Asking customers for honest reviews is explicitly allowed by Google. What's not allowed is incentivizing or faking reviews — we never do either.

Our system detects negative sentiment and routes those customers to a private feedback form before they hit Google, so you can address it first.

Yes. We set up review requests for both Google and Facebook. Most clients focus on Google as it has more direct impact on local search rankings.

It can trigger automatically from payment (Stripe, Square, QuickBooks) or you can add a customer manually with one tap.

Start building reviews from day one.

A free 20-minute call. See the full review automation system before paying anything.

Get started